May
21
comments

I believe entrepreneurs are born with the ability to spot a good opportunity and make money. I think they have a natural propensity to spot gaps in the market and exploit them. I don’t think you necessarily have to learn how to become an entrepreneur – I think it’s a mind-set that you’re born with.

 

A sweeping statement? Possibly – and there will always be notable exceptions – but let’s take a look at a group of people who, while their business is incredibly nasty, are still some of the world’s most successful entrepreneurs: drug dealers.

 

These people specialise in one area, making money in an entrepreneurial way. They exploit their victims in a horrific way but their behaviour is entrepreneurial. Drug dealers are true entrepreneurs – and they probably left school with no formal training in business.

 

Let’s look at what a successful high-level drug dealer does in business terms:

 

  • Finds a product with consumer appeal. He knows his target audience; he knows where they live and what they want. He understands what makes a good quality product for his target audience – and if his customers’ tastes change or a new product is developed he is quick to seize the new opportunity.
  • Buys it in bulk from a wholesaler. He has an established supply chain, possible different suppliers for each separate product. He has negotiated a good bulk price for the product.
  • Knows the right size of product to sell on to the consumer and repackages the bulk product to suit their needs. He knows what size sells to each of his customer groups and has the ability and work premises needed to cut the bulk product into saleable sizes.
  • Adds on his profit but ensures the product still represents value for money. He adds on his own mark-up thus creating a very large profit for himself – but not too large that his product is higher priced than his competitors’ drugs or unaffordable for his buyers.
  • Uses a simple ‘just-in-time’ distribution network. He doesn’t hold a lot of bulk stock. Holding too much stock of the product is not only costly but, for him, dangerous.
  • Employs sales staff who ‘respect’ him. He has a network of people who do the selling – presumably if they are ineffective or cheat him he ‘sacks’ them. While he probably uses fear (and the drugs) as a tool to keep his staff in order he does engender respect.
  • Is mindful of the competition. He knows his competition intimately. He knows their prices and the quality of their products. He uses this information to ensure he keeps ahead of them in business.
  • Manages large financial reserves. He has control of his finances – possibly better control than some large corporations. He understands where to hide his money, how to make it work hard for him, how to convert it from dirty money into clean money and how to pay only the tax applicable on his respectable businesses. He has a big incentive to be careful with his finances – if he messes up he could end up in jail or dead.

 

So, while no-one would ever hold a drug dealer up as a fine example of a businessperson, he is an entrepreneur and he’s very unlikely to have an MBA.

Share:
Tags: , ,

Comments

Leave a comment for Debbie

Required fields are marked *. Your email address will not be published.

Welcome

Thank you for dropping by! I've created this blog so I've got a place to talk about branding, marketing, and my own experiences of helping global companies succeed. It's also a great place to comment on the hot topics and offer an insight into my life as an entrepreneur. Above all, I hope you enjoy my blog and find it useful. Keep checking back for new posts and contact me if you think I can help your brand to grow, reach new markets and increase profits.

Get in touch
Email  Twitter  Linkedin
Email notifications
Receive an email every time something new is posted on my blog
Blog roll