Last week, the papers and TV rolling news were full of the story of The Home Office’s ‘Go Home’ poster vans; mobile billboard ads aimed at encouraging illegal immigrants in London to go home of their own accord or face arrest. Quite rightly, this did not go down well with many people. Unite Union-leader…
When marketing agencies apply to do a project for a company or government department, take part in a tender or get to the stage of costing out a campaign, they run up against the biggest pitfall in every medium to large-scale project: their client’s procurement department. Procurement departments now rule the roost when negotiating agency fees….
The Conservative party has a trust issue – a big one. And Labour and LibDems are not that far behind in the mistrust stakes. In fact, these days, politicians in general are suffering from a massive credibility crisis. The electorate don’t believe they’ll stick to their promises and whatever they say seems to be making it worse. …
Thank you for dropping by! I've created this blog so I've got a place to talk about branding, marketing, and my own experiences of helping global companies succeed. It's also a great place to comment on the hot topics and offer an insight into my life as an entrepreneur. Above all, I hope you enjoy my blog and find it useful. Keep checking back for new posts and contact me if you think I can help your brand to grow, reach new markets and increase profits.
Receive an email every time something new is posted on my blog
