Debbie Simmons – Founder of Incahoots

A former European Board Director at The Marketing Store Worldwide and founder of The Big Kick Agency, last year I co-founded an exciting new UK-based marketing agency, Incahoots.

Incahoots is built on my 30 years’ experience in developing and implementing successful global marketing campaigns for national and international brands. During my career I’ve created hundreds of campaigns for top household-name brands. For Walkers I created Money Bags, Books 4 Schools, Pokemon Tazos, Brit Trips and Do Us A Flavour. For PepsiCo, I invented Communican, a wrap-around sleeve to deliver coupons from a can; and for McDonald’s, I invented Golden Straws and Monopoly, both of which subsequently ran worldwide.

I started my career in a local midlands marketing agency. In 1994 I took the leap to London and began working for The Marketing Store Worldwide as an Account Director. For six years I devised and implemented high-profile campaigns for them in the Fast-Moving Consumer Goods (FMCG) sector.

In April 1999, I was made redundant from The Marketing Store and the next day I founded The Big Kick Agency, operating from a spare bedroom in my terraced house, with a £99 desk and a second-hand computer. My first client was Walkers. After only a few months I secured office premises, took on three staff and won the giant European Lays account when the Big Kick was only eight months old. The Big Kick went on to become one of the UK’s most successful marketing agencies. In 2009 I sold the Big Kick Agency so that I couldspend more time with my family.

I’ve been fortunate enough to work with numerous UK and global brands including Heinz, Muller, Branston, Jordans, Cadbury, Nestle, Stella Artois, Guinness, Becks, Strongbow, Smirnoff, Carling, Whitbread, Mars, Coca Cola, Pepsi, Ford, Kellogg’s, McDonalds, Whiskas, Nivea, Glaxo SmithKline, Unilever, Sainsbury’s, Asda, Tesco and Birds Eye.

Incahoots is the next step in my journey. I hope you’ll want to find out how my team and I can help transform your brand and take you to the next level.