Blog posts with the tag: "Brand"
May
21
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When marketing agencies apply to do a project for a company or government department, take part in a tender or get to the stage of costing out a campaign, they run up against the biggest pitfall in every medium to large-scale project: their client’s procurement department. Procurement departments now rule the roost when negotiating agency fees….
May
3
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Since 1905 Rolex has been synonymous with luxury. When you think of Rolex you think of precision, sophistication, beauty, wealth, success and Roger Federer! It’s an iconic brand and this year it was rated the top UK consumer superbrand above Apple, Microsoft, British Airways, Coca Cola and Google. Rolex has achieved mythical status. It has never produced…
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Thank you for dropping by! I've created this blog so I've got a place to talk about branding, marketing, and my own experiences of helping global companies succeed. It's also a great place to comment on the hot topics and offer an insight into my life as an entrepreneur. Above all, I hope you enjoy my blog and find it useful. Keep checking back for new posts and contact me if you think I can help your brand to grow, reach new markets and increase profits.
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